[WordPress] 外掛分享： Datalayer Tracking via DATA Reshape for WooCommerce

內容簡介

Datalayer Tracking via DATA Reshape for WooCommerce 是一款連接 WooCommerce 商店與 DATA Reshape 平台的外掛，能夠發送結構化的電子商務事件至 DATA Reshape，並確保這些事件不會被廣告攔截器阻擋，從而提升數據追蹤的準確性與可靠性。

【主要功能】
• 發送結構化電子商務事件至 DATA Reshape
• 支援多個平台（GA4、Meta、TikTok）事件路由
• 伺服器端訂單 webhook 支援
• 自動處理事件去重與路由
• 需要有效的 DATA Reshape 計畫

外掛標籤

開發者團隊

原文外掛簡介

DATA Reshape for WooCommerce is a bridge between your WooCommerce store and the DATA Reshape platform. It emits structured ecommerce events (product_viewed, product_added_to_cart, cart_viewed, checkout_started, checkout_completed, plus the mid-funnel checkout steps) into DATA Reshape’s reshape.push() queue, and DATA Reshape’s loader — served from a tracking subdomain you control — handles delivery and routing onward to GA4, Meta, TikTok, and every other destination you have connected.
Because the loader is served first-party, events are not blocked by ad blockers, ITP, or the usual third-party-script defences that break conventional gtag/fbq/ttq setups. You do not need to fire those calls in parallel — DATA Reshape routes a single event to every connected destination with the correct platform-specific name and field mapping.
This plugin does not replace analytics tools like Google Analytics or Meta Pixel; it replaces the fragile transport layer underneath them. Event processing, routing, and deduplication all happen inside DATA Reshape.
An active DATA Reshape plan is required to use this plugin. All tracking logic, integrations, and event delivery are managed through the DATA Reshape platform.
Server-side order webhook (API Events)
The “API Events” tab sends a server-to-server order webhook straight from your store to DATA Reshape. It exists to cover what the browser physically can’t: off-site payment gateways that confirm the order minutes or hours later (or where the shopper never returns to the thank-you page), and phone/admin-created orders that never had a browser session. The checkout_completed webhook uses the order number as its event ID, so DATA Reshape reconciles it with the browser purchase event — if one signal is missing the other fills in, with no double counting. An order_canceled event covers cancellations and refunds, and a Test mode validates real order payloads against DATA Reshape’s /test endpoint before you go live.
Features
Core Features

Global enable/disable for the integration
DATA Reshape library integration
Subdomain tracking support
Fully compatible with WooCommerce HPOS (High-Performance Order Storage)

Events

Product Viewed
Product Added to Cart (AJAX + POST + GET fallbacks)
Product Removed from Cart
Cart Viewed
Checkout Started
Checkout Steps (Billing Address Added, Shipping Detail Added, Payment Method Selected — legacy checkout only)
Checkout Completed
Consent integration — DATA Reshape natively detects most CMPs (Cookiebot, OneTrust, Termly, etc.) and Google Consent Mode v2, with no plugin-side wiring required
Single “Grant consent by default” toggle for stores that don’t run a CMP — fires DATA Reshape’s native consent_updated push at session start so events process immediately
drswc_consent_payload filter for stores that want to drive the consent object explicitly from PHP
Plain user data in reshape payloads (DATA Reshape hashes server-side)

API Events (Server-side)

Server-to-server order webhook to DATA Reshape’s /webhooks/wordpress/event endpoint
Fires on a configurable order status (default Processing; pick any status your flow reaches, including custom statuses)
Covers off-site gateway returns (confirmed minutes/hours later, or the shopper never returns) and phone/admin orders with no browser session
checkout_completed uses the order number as event ID so DATA Reshape deduplicates it against the browser purchase event
order_canceled event on Cancelled / Refunded orders
Relays DATA Reshape’s first-party drespa cookie captured on the order at checkout
Test mode routes payloads to the /test validation endpoint and surfaces errors/warnings in the admin
Optional activity log (WooCommerce-native, source drswc-webhook) with an in-admin Logs tab for setup debugging
drswc_webhook_payload filter to customize the outgoing envelope

Advanced Tracking

Spec-shaped products with price_base + price; tax_included / tax_percent only when WooCommerce tax is enabled
Variations carry parent_id / parent_name / parent_sku / parent_url
Order-level and product-level coupons emitted in dedicated coupons[] arrays
Shipping methods and payment methods emitted as structured arrays on Checkout Completed
Categories emitted as both category (primary) and categories[] with name+id
Stock status, product type, creation timestamp, image, and gallery images

Extensibility

drswc_event_payload — filter the full event envelope before push
drswc_product_payload — inject GTIN/MPN/EAN, predicted values, custom properties per product
drswc_user_payload — augment user identity (pre_purchase or purchase source)
drswc_consent_payload — replace or inject the consent object
drswc_webhook_payload — customize the server-side order webhook envelope

Reliability Enhancements

Handles non-AJAX add-to-cart flows
Handles redirect-based add-to-cart (?add-to-cart=)
Cache-safe identity hydration — PII never inlined into cacheable HTML
Sticky user identity model (loader caches first-seen user, subsequent events inherit)
Safe execution timing for low overhead

Configuration
Integration Setup

Enable Integration (master switch)
Tracking Subdomain (the first-party host serving DATA Reshape’s loader)
Library ID
Built-in “Check tracking endpoint” health check
Access token (credential for the API Events order webhook; the webhook reuses your Tracking subdomain and Library ID)

Events

Master switch for browser-delivered events
Per-event toggles (so events you handle via custom code can be disabled individually)
“Grant consent by default” toggle — off by default (let DATA Reshape auto-detect your CMP / Google Consent Mode); on if you don’t run a CMP and want events processed immediately

API Events

Enable order webhook (server-to-server checkout_completed)
Send order when status becomes … (default Processing; choose the status your payment flow reaches)
Sends order_canceled automatically on Cancelled / Refunded orders
Test mode (validate real payloads against the /test endpoint without delivering to destinations)
Log webhook activity (adds a Logs tab showing WooCommerce’s native drswc-webhook logs, scrolled to the latest)
Requires your Tracking subdomain, Library ID, and Access token under Integration setup