
內容簡介
您可以了解受眾的興趣並在適當的時間向正確的受眾提供合適的內容。
Croct for WordPress提供了強大的個性化功能,使用簡單易懂的英語即可個性化您的內容,可以使用超過100種變量,例如訪客上下文、設備、瀏覽器、位置等等!
什麼是內容個性化?
內容個性化指的是根據訪客的上下文動態生成內容的能力。
如果您使用個性化,有什麼好處?
提高銷售和參與度
銷售更多產品
增加客戶忠誠度
增加用戶在您的網站上停留的時間
幫助訪客找到合適的內容
什麼是CROCT?
Croct是一個提供個性化解決方案的個性化平台,開發人員可以使用該平台創建本地化的個性化應用程序,营销和產品專業人員可以根据用户的行為、兴趣和浏览历史等特征打造獨特的體驗。
CROCT外掛功能
只需點擊幾下即可完全與WordPress集成。
內置內容個性化的短代碼。
超過100種用戶變量,如興趣、設備、瀏覽器、地理位置、引薦人、查詢字符串等。
在每篇文章上跟踪訪客的興趣。
如何設置和應用個性化?
只需點擊幾下即可安裝插件並發揮個性化的威力,無需插入代碼片段或調整插件的樣式。
安裝完插件後,在左側菜單上點擊Croct以打開設置頁面。接下來,輸入您的應用程序ID,然後點擊“保存更改”以激活集成。
如果您還沒有帳戶,請聯繫我們,我們會為您設置一個帳戶。
如何捕獲受眾的興趣?
Croct可以幫助您了解受眾的興趣,根據他們訪問的帖子和頁面。當發布或更新帖子時,您只需告訴Croct哪些興趣與每篇帖子相關即可。您可以輸入用逗號分隔的多個興趣。
如何插入動態內容?
此插件引入了兩個新的短代碼,可讓您創建個性化帖子。
[personalized]短代碼作為上下文信息的佔位符,[if]短代碼允許您有條件地顯示內容塊。
以下示例顯示了一個條件內容塊,僅會顯示給從巴西出航的人。該塊的內容會根據訪問者的城市個性化顯示,如果訪問者的位置未知,則回退到“巴西”。
[if condition=”location’s country is ‘BR'”]
This paragraph is personalized for everyone who lives in [personalized value=”location’s city”]Brazil[/personalized].
[/if]
雖然示例展示了[personalized]和[if]短代碼的組合使用,但它們也可以獨立使用。例如:
Hello everyone from [personalized value="location's city"]Brazil[/personalized]!
數據處理
此插件收集有關訪問者活動的信息並發送給Croct,以幫助您更好地了解您的受眾並進行個性化處理。
外掛標籤
開發者團隊
② 後台搜尋「Croct – Content Personalization for WordPress」→ 直接安裝(推薦)
原文外掛簡介
Understand your audience interests and deliver the right content, to the right person, at the right time.
Croct for WordPress provides powerful personalization capabilities using plain English. Personalize your content with more than 100 variables such as visitor context, device, browser, location, and much more!
WHAT IS CONTENT PERSONALIZATION?
Content personalization refers to the ability to generate content dynamically based on the visitor’s context.
WHAT’S IN IT FOR YOU IF YOU USE PERSONALIZATION?
Boost sales and engagement
Sell more products
Increase customer loyalty
Increase the time users spend on your website
Help visitors find the right content
WHAT IS CROCT?
Croct is a personalization platform that provides a solution for developers to create natively personalized applications, as well as for marketing and product professionals to craft unique experiences based on the user’s behavior, interests, and browsing history.
CROCT PLUGIN FEATURES
Fully integrated with WordPress with just a few clicks.
Shortcodes for inline content personalization.
Over 100 user variables, such as interests, device, browser, geolocation, referrers, query strings, etc.
Visitor interest tracking on a per-post basis.
HOW TO SET-UP AND APPLY PERSONALIZATION?
It only takes a few clicks to install the plugin and unlock the power of personalization. No need to insert code snippets or play with the styling of the plugin.
Once the plugin is installed, on the left-side menu, click Croct to open the settings page. Next, enter your app ID and click “Save Changes” to activate the integration.
If you do not have an account, please get in touch, so we can set up an account for you.
HOW TO CAPTURE THE AUDIENCE’S INTERESTS?
Croct can help you understand your audience’s interests based on posts and pages they visit. All you need to do is tell Croct what interests are related to each post in the section “Croct – User Interest” (on the sidebar menu, under Document) when publishing or updating a post. You can enter multiple interests separated by commas.
HOW TO INSERT DYNAMIC CONTENT?
This plugin introduces two new shortcodes that allow you to create personalized posts.
The [personalized] shortcode works as a placeholder for contextual information, while the [if] shortcode allows you to show a content block conditionally.
The following example shows a conditional content block that will be displayed only for people who are sailing from Brazil. The content of the block is personalized according to the visitor’s city, with fallback to “Brazil” in case the visitor’s location is unknown.
[if condition=”location’s country is ‘BR'”]
This paragraph is personalized for everyone who lives in [personalized value=”location’s city”]Brazil[/personalized].
[/if]
Although the example shows the use of the [personalized] and [if] shortcodes combined, they can be used standalone. For example:
Hello everyone from [personalized value="location's city"]Brazil[/personalized]!
Data Processing
This plugin collects information about the visitor activities and sends to Croct to help you better understand your audience and personalize the content for them.
By installing and activating the Croct for WordPress plugin you agree to our Terms of Service and Privacy Policy.
