內容簡介
CP Referrer and Conversion Tracking 是一個有用的工具，可用於評估行銷活動的結果。它記錄每位訪客的轉介網站，還可用於識別轉換（購買、聯繫表單提交、預約、預訂）的轉介來源。
主要特點包括：
記錄每位訪客的轉介來源（跟踪日誌）
提供轉介來源網站和訪客的圖形/統計資料（跟踪統計）
為不同的行銷活動創建不同的轉介連結（轉介來源）
記錄轉換的最初轉介來源和最新轉介來源
包括與多個外掛程式進行整合以跟踪其轉換
記錄轉介來源
CP Referrer and Conversion Tracking 外掛實現了一種有效的方式，當 HTTP referrer 標頭存在時（當用戶單擊指向網頁的鏈接時），可以檢測並存儲轉介網站。這自動識別例如用戶來自 Google、Facebook 或其他外部網站的情況。
具有識別轉介來源的訪客列在“跟踪日誌”菜單下。轉介來源、IP 地址和第一次訪問的時間作為日誌的一部分記錄下來。
為了避免存儲大量轉介來源日誌，舊的日誌在預設情況下每 90 天刪除一次。可以從外掛設置中編輯刪除舊日誌的天數。
轉介來源的圖形/統計資料
記錄的日誌用於呈現表示每天收到日誌、每小時收到日誌以及識別的轉介來源的演變的圖形。
也提供有關每年、最近 12 個月、最近 12 周和最近 30 天內收到的日誌的統計資料。這有助於評估不同時間段的轉介來源和訪客的發展。注意：這些統計資料可能會受到舊日誌的自動刪除的影響。
此部分位於外掛菜單“跟踪統計”下。
為不同的行銷活動創建不同的轉介連結
此部分的目的是為不同的行銷平台創建鏈接，更容易識別轉介來源。
例如，您可以為 Google Adwords 活動和 Facebook Ads 設置不同的進入點，這樣即使未發送自動 HTTP referrer 資訊，也將報告確切的轉介來源。
此部分位於外掛菜單“轉介來源”下。
追踪轉換
CP Referrer and Conversion Tracking 外掛可以識別轉換（例如聯繫表單提交、購買、預訂、預約請求等）的轉介來源。
轉換會列出最初訪問的轉介來源以及在轉換發生時訪客使用了不同轉介來源的最新用戶會話的轉介來源。
要註冊轉換，必須啟用相關的附加元件（附加元件包含在外掛中）。目前，外掛支持多種轉換附加元件，用於不同的外掛程式（聯繫表單、預約請求、預訂、PayPal 付款），我們將不斷努力添加新的整合以識別第三方外掛的轉換。
此部分位於菜單“追踪轉換”下。
追踪源自其他外掛的轉換
“附加元件”菜單已經包含了多個不同外掛的轉換附加元件，例如以下轉換的追踪：
外掛標籤
開發者團隊
② 後台搜尋「CP Referrer and Conversion Tracking」→ 直接安裝（推薦）
📦 歷史版本下載
原文外掛簡介
CP Referrer and Conversion Tracking is a useful tool for evaluating the result of marketing campaigns. It records the referral website of each visitor and it can also be used to identify the referral of the conversions (purchases, contact form submissions, appointments, bookings).
The main features are:
Records the referrer (HTTP referer) of each website visitor (tracking logs)
Provides graphics / stats of referral websites and visitors (tracking stats)
Allow to create different referral links for different marketing campaigns (referral sources)
Records the original referrer and the latest referrer of the conversions
Includes integration with multiple plugins for tracking its conversions
Recording the referrer
The CP Referrer and Conversion Tracking plugin implements an efficient way to detect and store the referral website when the HTTP referer header is present(when the user clicks on a link pointing to a webpage). This automatically identify for example when the user comes from Google, Facebook or from other external website.
The visitors with identified referrers are listed under the “Tracking Logs” menu. The referrer, IP address and time of the first visit is recorded as part of the logs.
To avoid storing a large number of referrer logs, the old logs are deleted as default every 90 days. This number of days to delete old logs can be edited from the plugin settings.
Graphics / stats of referral websites
The recorded logs are used to render graphics indicating the evolution of logs received per day, the logs received per hour and the referral websites identified.
Stats are provided also for logs received per year, during the latest 12 months, during the latest 12 weeks and during the latest 30 days. This helps to evaluate evolution of referrers and visitors during different periods of time. Note: These stats may be impacted by the automatic deletion of old logs.
This section is located under the plugin menu “Tracking Stats”.
Creating different referral links for different marketing campaigns
The purpose of this section is to create links for different marketing platforms, making easier to identify the referral.
For example you can setup a different entry point for a Google Adwords campaign and for a Facebook Ads, this way the exact referrer source will be reported even if the automatic HTTP referer info is not sent.
This section is located under the plugin menu “Referral Sources”.
Tracking Conversions
The CP Referrer and Conversion Tracking plugin can identify the referral of conversions, for example contact form submissions, purchases, bookings, appointment requests, etc…
The conversions are listed with the referrer of the initial visit and also with the referrer of the latest user session in the case the visitor used a different referrer for the latest sessions when the conversion happened.
To register the conversions the related add-on must be activated (add-ons are included in the plugin). Currently the plugin support several conversion add-ons for different plugins (contact forms, appointment requests, bookings, paypal payments) and we will be continuously working adding new integrations to identify conversions of third party plugins.
This section is located under the menu “Tracking Conversions”.
Tracking conversions originated in other plugins
The “Add Ons” menu already includes several conversion add-ons for different plugins, for example to track conversions like the following:
Contact forms
Quote request forms
Appointment bookings
General bookings
Polls
Payment forms
Includes conversion tracking for the following plugins:
WooCommerce
Contact Form 7
Contact Form to Email
Appointment Hour Booking
Appointment Booking Calendar
Booking Calendar Contact Form
Calculated Fields Form
Contact Form with PayPal
CP Polls
WP Time Slots Booking Form
New add-ons will be added soon.
For developers: If you need to track a custom conversion writing the please see in the FAQ the supported hooks.
