內容簡介
總結：透過取消調查和優惠促銷，您可以了解取消訂閱的原因並針對性提供優惠，讓潛在的取消變為持續訂閱。
問題與答案：
1. 為什麼使用「Cancellation Survey and Offers for WooCommerce Subscriptions」插件？
- 使用此插件可以透過調查了解客戶取消訂閱的原因並提供折扣優惠，從而留住更多訂閱者。
2. 這個插件的功能有哪些？
- 可自訂反饋表單：設計調查來找出客戶取消訂閱的原因。
- 自動折扣優惠：根據調查答案自動提供折扣（高級版本）。
- 分段調查和優惠：針對不同類型的產品、分類以及用戶角色製作調查和優惠。
- 訂閱期限限制：根據訂閱時間長短提供折扣限制。
- 折扣優惠限制：控制客戶使用折扣的次數以防濫用（高級版本）。
- 詳細分析數據：在調查儀表板中追踪每次取消嘗試、取消原因以及折扣優惠的表現。
- 繼承優惠碼功能：綁定一個指定的優惠碼，在用戶接受優惠時自動應用於他們的訂閱（高級版本）。
3. 如何使用此插件？
- 創建取消調查：設計並部署調查，以瞭解客戶取消訂閱的原因。
- 在取消調查中添加折扣優惠：將特定折扣優惠（以優惠券形式提供）附加到您的調查中，根據某些回應自動觸發。
- 設置對用戶、訂閱和產品的限制：設置限制以控制誰可以接收折扣優惠以及在什麼條件下。
- 測試調查和優惠：購買一個訂閱並嘗試通過用戶帳戶取消訂閱，選擇取消原因並查看是否收到折扣優惠。
- 在儀表板中追踪留存成功：進入「調查和優惠」選項卡的「調查答案」中，查看所有取消嘗試、已選擇的原因、提供的優惠券代碼以及其成功狀態。
外掛標籤
開發者團隊
② 後台搜尋「Cancellation Survey and Offers for Woo Subscriptions」→ 直接安裝（推薦）
原文外掛簡介
Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.
Important links:
Premium Version Page | Demo for Plugin Testing | Plugin Documentation
Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. This plugin lets you set up surveys to understand why customers are leaving and offers them discounts, or skip next renewal to encourage them to stay.
Features
Customizable Feedback Forms: Create surveys to understand why customers want to stop their subscriptions.
Ask for details: Specify certain cancellation reasons that require users to provide a detailed response.
Extended text editor: Use the extended editor in survey descriptions to attach media, style your text, and more.
Segmented Surveys and Offers: Make different surveys and offers for various types of products and categories as well as user roles or accounts.
Detailed Analytics: Track each cancellation attempt, cancellation reasons, and (in the premium version) the performance of retention offers in the survey dashboard.
Numerous Hooks: Both survey and retention offer popups include multiple hooks for adding custom text, media, and more.
Premium Features
Automated Retention Offers: Automatically offer retention incentives if certain survey answers are chosen.
Offer discounts: Apply a discount to the user’s subscription when they accept a retention offer to keep their subscription.
Offer to skip renewal: Allow users to postpone their next renewal by one subscription period instead of canceling.
Inherits Coupon Code Capabilities: Plugin’s discount offers are based on coupon codes, so you can utilize all features of coupon codes to create discounts.
Subscription Duration Limits: Limit on whom discounts are offered based on how long the subscription has been active.
Retention offers for trials: Exclude users still in their free trial from receiving retention offers.
The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes (like Smart Coupons). This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.
How to use
Create cancellation survey – Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback directly from the source.
Add retention offer to cancellation survey – Attach specific discount offers (offers are based on coupons) or offer to skip next renewal, to your surveys that automatically trigger based on certain responses. This allows you to immediately address customer concerns with enticing offers, aiming to convert potential cancellations into retained subscriptions.
Set limits to users, subscriptions, and products – Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and product categories to ensure offers are targeted and effective.
Test surveys and offers – Make a test purchase of a subscription and attempt to cancel it through the user account. Choose a cancellation reason and check if you receive a discount offer (provided the reason is linked to an offer). If an offer is presented, accept it and verify how the total is adjusted.
Track retention success in dashboard – Go to Survey Answers in the Surveys & Offers tab, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status.
By making retention offers and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.
