內容簡介
總結：
BaseCloud UTM Tracker 是一款功能強大的 WordPress 外掛程式，旨在幫助行銷人員和網站擁有者通過捕捉和存儲 UTM 參數和 Google Click IDs (GCLID) 來追踪行銷活動的效果。
問題與答案：
1. BaseCloud UTM Tracker 這款 WordPress 外掛程式的目的是什麼？
- 它的目的是幫助行銷人員和網站擁有者通過捕捉和存儲 UTM 參數和 Google Click IDs (GCLID) 來追踪行銷活動的效果。
2. 如何工作？
- 透過 URL 追蹤，當訪客通過行銷活動進入時，外掛會捕捉這些參數。
- 透過 Cookie 存儲，UTM 數據會根據您指定的持續時間存儲在瀏覽器 Cookie 中。
- 當訪客填寫 Gravity Forms 表單時，UTM 數據會自動填充隱藏或可見字段。
- 通過 Campaign Attribution，追蹤產生潛在客戶和轉換的行銷活動。
3. BaseCloud UTM Tracker 最適合哪些用途？
- 數位行銷機構-跟蹤多個客戶的行銷活動表現。
- 電商網站-了解哪些行銷渠道帶動銷售。
- 潛在客戶生成-將潛在客戶歸因於特定的行銷活動和來源。
- 內容營銷-追蹤哪些內容帶來參與度。
- PPC 行銷活動-監控 Google Ads 和其他付費行銷活動的效果。
4. 如何支持 BaseCloud UTM Tracker？
- 可以前往 WordPress.org 支持論壇或 BaseCloud Global 尋求專業支持，或查看插件文檔。
外掛標籤
開發者團隊
📦 歷史版本下載
原文外掛簡介
BaseCloud UTM Tracker v3.0 is the ultimate UTM tracking and webhook management solution for WordPress. Replace Gravity Forms webhook add-on with unlimited custom webhooks, full merge tag support, and automatic UTM injection for the “Big 4” form plugins.
🎯 THE COLLECTOR: Advanced Cookie Tracking
Automatically captures and stores UTM parameters from your marketing campaigns in secure, persistent cookies.
📦 THE COURIER: Automated Webhook Injection
Game Changer! Automatically injects UTM data into ALL form webhook submissions – works with Gravity Forms, Elementor Pro, WPForms, and Contact Form 7!
The “Big 4” Form Support
Gravity Forms – Full integration with async webhook support
Elementor Pro Forms – Webhook injection for page builder forms
WPForms – Complete webhook automation
Contact Form 7 – Classic form plugin support
Key Features
🚀 Zero Manual Configuration – Works automatically after activation
🎯 COLLECTOR System – Advanced cookie-based tracking for 8 parameters
📦 COURIER System – Automatic webhook injection for all major form plugins
⚡ Async Webhook Support – Works with background processing (critical for Gravity Forms)
🔄 Real-Time Diagnostics – Animated status dashboard shows system health
📊 Entry Meta Storage – UTM data saved with each Gravity Forms submission
🎨 Beautiful Dashboard – Modern, animated interface with live status indicators
🔒 Privacy Compliant – Secure cookies with proper SameSite and HTTPS support
📱 iOS 14+ Support – Tracks gbraid and wbraid for enhanced Apple privacy tracking
Tracked Parameters (8 Total)
referrer – Previous page URL
utm_source – Campaign source (Google, Facebook, etc.)
utm_medium – Marketing medium (CPC, email, social)
utm_campaign – Campaign name
utm_term – Campaign keywords
gclid – Google Click ID
gbraid – Google Brand Engagement (iOS 14+)
wbraid – Web to App Brand Engagement (iOS 14+)
How THE COURIER Works
Visitor arrives with UTM parameters in URL
COLLECTOR captures and stores data in cookies
Visitor submits a Gravity Form
COURIER automatically injects all UTM data into webhook payload
Your CRM receives complete attribution data – automatically!
Perfect For
Digital Marketing Agencies – Complete campaign attribution without manual setup
E-commerce Sites – Track ROI from every marketing channel
Lead Generation – Automatic UTM data in your CRM
SaaS Companies – Understand customer acquisition sources
PPC Campaigns – Full Google Ads and Facebook Ads tracking
What’s NEW in v2.0.0?
🎯 COLLECTOR System – Advanced cookie tracking engine
📦 COURIER System – Automatic webhook injection (no manual fields!)
🎨 Animated Dashboard – Real-time system diagnostics with animations
📊 Entry Meta Storage – UTM data saved with each form submission
🔧 Excluded Webhooks – Option to exclude specific webhook URLs
✨ iOS 14+ Support – gbraid and wbraid parameter tracking
🚀 Zero Configuration – Works automatically after activation
Gravity Forms Integration (THE COURIER)
🚀 No Manual Field Creation Required!
The COURIER system automatically injects all UTM data into Gravity Forms webhook submissions. Simply:
Enable “Gravity Forms Integration” in plugin settings
Set up your Gravity Forms webhooks as normal
The COURIER automatically adds UTM data to every webhook request
Optional: You can still create visible fields with parameter names (referrer, utm_source, etc.) if you want users to see the data. The COLLECTOR will populate them automatically.
Excluded Webhooks: Configure specific webhook URLs to exclude from UTM injection (useful for internal notifications).
Technical Features
Lightweight – Minimal impact on site performance
Standards Compliant – Follows WordPress coding standards
Secure – Proper data sanitization and validation
Translatable – Ready for internationalization
Mobile Friendly – Works across all devices and browsers
Entry Meta Storage – UTM data stored with each Gravity Forms entry
Webhook Automation – Zero configuration webhook injection
Animated UI – Real-time system status with smooth animations
Use Cases
Marketing Attribution: Track which campaigns generate the most leads and sales – automatically!
CRM Integration: UTM data flows seamlessly to your CRM via Gravity Forms webhooks.
A/B Testing: Compare performance between different campaign variations.
ROI Analysis: Calculate return on investment for different marketing channels.
Customer Journey: Understand how visitors discover and interact with your site.
Privacy Policy
BaseCloud UTM Tracker uses cookies to store UTM parameters for campaign attribution. This data helps website owners understand which marketing campaigns are most effective. The plugin:
Stores UTM parameters in browser cookies
Does not collect personal information
Uses secure, same-site cookies
Allows configuration of cookie duration
Follows WordPress privacy best practices
Website owners should include UTM tracking in their privacy policy and inform users about the use of functional cookies for campaign attribution.
Support
For support, feature requests, or bug reports, please visit:
* Plugin Support: WordPress.org Support Forum
* Professional Support: BaseCloud Global
* Documentation: Plugin Documentation
About BaseCloud
BaseCloud Global is a technology company focused on creating powerful, user-friendly WordPress solutions for businesses and marketers. Our plugins are designed with performance, security, and usability in mind.
Visit us at basecloudglobal.com for more WordPress solutions.
