內容簡介
這是一個用於 Attribution 的 WordPress 擴充套件。
精密計算廣告投資與收益增長之間的關聯性
自動提取 Google AdWords 和 Facebook Ads 的費用數據
查看任何特定客戶的完整瀏覽和購買歷史記錄
Attribution 使用精確的方法來計算網上廣告的投資回報率。
Attribution 勤勉地跟踪每個訪問者在購買之前做出的每個接觸點。
我們自動跟踪有機和社交流量，並將其分成每個搜索引擎和社交網絡的類別。
當 Google 和 Facebook 被連接時，我們會提取您的廣告系列並自動標記您的 Facebook 廣告 URL，以便我們可以查看每位客戶來自哪個廣告。
Attribution 允許您通過 URL 路徑、引荐來源或任何 UTM 標籤或 URL 參數的組合來定義自定義流量來源。
當進行購買時，我們會根據影響購買決策的每個接觸點進行分類。
我們根據您選擇的歸因模型進行評分：時間退化、線性、第一觸摸或最後一次觸摸。
查看真實的 ROI
Attribution 是唯一一個將您的成本數據從廣告平台拉出，將成本與特定用戶相關聯，然後隨着時間跟踪這些用戶的收益的平台。
消除重複跟踪
使用多觸摸歸因模型，準確地跨廣告平台、社交渠道和內容營銷分配信用。使用第一觸摸、最後一觸摸、線性和時間退化的歸因模型，獲得全貌。
追踪任何類型的支出
將任何類型的支出應用於任何渠道。想要追蹤狹義廣告平台的投資回報率？沒問題。想要追蹤您的社交媒體顧問的投資回報率？我們也可以做到。
獲得客戶完整的故事
每個客戶都有一個有趣的故事，這是您從電子表格或廣告平台永遠不會得到的。理解這些故事並利用它們提供更好的市場營銷決策。
追踪真實的生命週期價值
Attribution 允許您跟踪實時收入和基於帳戶的預期收入。您可以定義您的生命週期價值，我們將跟踪您的投資回報率。
跨所有設備追蹤真實的人
我們的模型基於人，而不是設備，因此您可以無縫地跨多個設備、手機和應用程序追蹤客戶。
外掛標籤
開發者團隊
原文外掛簡介
Plugin for Attribution
Attribute marketing spend to revenue growth with precise calculations
Automatically pull in cost data from Google adwords and Facebook Ads
See a full browsing and purchase history of any specific customer
Attribution uses precise methods to calculate the ROI from your online ads.
Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.
We automatically track Organic and Social traffic broken down into categories for each search engine and social network.
When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.
Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.
When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.
We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.
See Your True ROI
Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.
Eliminate Duplicate Tracking
Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.
Tracking Any Type of Spending
Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.
Get Your Customer’s Full Story
Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.
Track Real Lifetime Value
Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.
Track Real People Across All Devices
Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.