內容簡介
Twitter是世界上第三大社交網絡，擁有3.2億活躍月度用戶，Twitter也是你能找到的最佳廣告平台！相比其他所有廣告平台，不論你的目標是網站轉換還是Twitter參與度，你只有在人們採取那個行動時才需要支付費用。
在Twitter上投放廣告可以推廣單個推文或專門用於特定目標的整個活動系列。企業可以從八個不同的目標中選擇，包括應用程式安裝、視頻觀看和網站轉換，在創建每個廣告活動時設置受眾定位標準。
每天發送數億條推文，Twitter是推動流量和生成潛在客戶的絕佳營銷渠道。事實上，63%的Twitter用戶關注的是小型企業，這也就是企業可以從這個平台實際看到增長的原因。
以下是小型企業的Twitter統計數據
截至2014年，Twitter目前大約擁有7.5億用戶 (Venturebeat.com)
70％的小型企業使用Twitter (Search Engine People)
週末時Twitter參與度高出17％(Bufferapp)
有85％的關注者在關注後，與小型企業建立更深的聯繫感（Twitter.com）
67％的Twitter用戶更有可能從他們在Twitter上關注的品牌購買產品（MediaBistro）
42％的消費者通過Twitter了解產品和服務 (Convinceand Convert.com)
包含鏈接的推文更有可能被轉發（86％）（Bufferapp）
你發送的推文越多，你就會有越多的關注者（Beevolve）
42％的Twitter用戶使用Twitter了解產品和服務 (Edison.com)
如何操作？
Twitter Pixel 外掛可讓你在網站上正確安裝Twitter像素（在 ）以跟踪受眾的轉換，可在整個網站或特定頁面上使用。
添加Twitter Pixel ID
啟用WooCommerce頁面（產品、添加到購物車、結帳，等等）的Twitter像素（PRO版本）
點擊“保存變更”
完成！
完成後，你可以使用Twitter Pixel Helper（Chrome擴展程序）檢查你的登陸頁面是否正確安裝，以及轉換事件是否被觸發。如果像素正確安置，它將顯示像素名和在其下創建轉換的數量。
詳細請參閱Twitter指南。
外掛標籤
開發者團隊
② 後台搜尋「Add Twitter Pixel for Twitter ads」→ 直接安裝（推薦）
原文外掛簡介
Twitter is the world’s third largest social network, with 320 million active monthly users and Twitter is also the best ad platform you’ll find! Compared to all other advertising platforms, whether your goal is website conversions or Twitter engagement, you only pay when people take that action.
Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives. Businesses can choose between eight different objectives — including app installs, video views, and website conversions — and set audience targeting criteria for each ad campaign they create.
With hundreds of millions of Tweets sent each day, Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform.
Here are some Twitter stats for small business
As of 2014, Twitter currently has approximately 750 million users (Venturebeat.com)
70% of small businesses are on Twitter (Search Engine People)
Twitter engagement is 17% higher on the weekends (Bufferapp)
85% of followers feel more connected with a small business after following them (Twitter.com)
67% of Twitter users are more likely to buy from the brands they follow on Twitter (MediaBistro)
42% of consumers learn about products and services via Twitter (Convinceand Convert.com)
Tweets that include links are 86% more likely to be retweeted (Bufferapp)
The more you tweet, the more followers you will have (Beevolve)
42% of Twitter users use Twitter to learn about products and services (Edison.com)
How it works?
Twitter Pixel plugin allows you to install your Twitter pixel properly (between ) on your website (everywhere or on specific pages) to track conversion from your audiences.
Add your Twitter Pixel ID
Enable Twitter Pixel on Woocommerce pages (Products, add to cart, checkout, …) with PRO version
Click “Save changes”
Done !
Once done, you can use Twitter Pixel Helper (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Please refer to Twitter guidelines for more details.