內容簡介
在當今網絡世界中，TikTok是最流行的應用之一，不同年齡組和興趣的人們喜歡瀏覽短視頻來渡過時間。無論是消磨時間還是探索一些酷炫的內容，TikTok無疑是吸引 Gen-X、Y、Z 者的熱門話題。通常由年輕人佔主導地位，這個平台是一個完美的時間殺手，可以讓所有年齡段的人們探索用戶生成的內容的潛力。
TikTok可以成為品牌通過短視頻智能地促銷產品的強大工具，強調使用智能和用戶導向的內容。它有能力通過定位年輕人的興趣來影響年輕人。
這個 TikTok Pixel 外掛程式（用於 TikTok 廣告）允許您在網站上正確安裝您的 TikTok 像素（位於 \<head\> \</head\> 之間），以跟踪觀眾轉換。
啟用 TikTok 像素
添加 TikTok 像素 ID
點擊“保存更改”
完成！
PRO版本允許您在Woocommerce頁面上（產品、添加到購物車、結帳等）正確添加此像素。此外，您還可以使用“dev”模式進行全文複製粘貼，包括特定事件和一個元框來在特定頁面上戰略性地添加Tiktok事件腳本。
完成後，您可以使用“TikTok Pixel Helper”（Chrome擴展程序）檢查您的登陸頁面是否正確安裝，以及是否觸發轉換事件。如果像素正確安裝，它將顯示像素名稱和已創建轉換的數量。
請參考 TikTok 指南 以了解更多有關 TikTok 廣告的詳細信息。
TikTok應用程式截至2019年3月已有超過11億次安裝。在2018年，用戶下載量超過6.6億次，2019年第一季度又下載了1.88億次。全球有超過5億人每月使用 TikTok。
TikTok對廣告商來說是一個巨大的機會。不僅TikTok的受歡迎程度超過了Twitter和Snapchat，而且相比於其較老的對手，它的廣告覆蓋較小。這個視覺應用程序允許用戶編輯和分享具有內置濾鏡、效果和音樂的15秒視頻。它的病毒傳播現象確實震撼了營銷世界。
在2019年初，該應用程序推出了其廣告服務的測試版。自那以後，許多知名品牌如Grubhub、Nike、Fenty Beauty和Apple Music都利用 TikTok 廣告來推廣其產品。有了先進的定位和獨特的廣告創作功能，TikTok廣告平台不同於其前輩。有效使用時，它可以幫助您進入最有利可圖的用戶之一。
品牌可以通過以下三種主要方式在TikTok上進行營銷：他們可以創建自己的頻道並通過自己的頻道上傳相關視頻；可以與影響者合作，向更廣泛的觀眾傳播內容；也可以付費在TikTok上進行廣告。
毫無疑問，TikTok視頻對廣告商來說是將產品和服務銷售給年輕一代的巨大機會。
外掛標籤
開發者團隊
② 後台搜尋「Add Tiktok Pixel for Tiktok ads (+Woocommerce)」→ 直接安裝（推薦）
原文外掛簡介
TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content.
TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. It has the capability to influence the youth by targeting their interests.
This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \
Enable Tiktok Pixel
Add your Tiktok Pixel ID
Click "Save changes"
Done !
PRO version
Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)
Also, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.
Once done, you can use TikTok Pixel Helper (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Please refer to TikTok guidelines for more details about TikTok ads.
ABOUT TIKTOK ADVERTISING
TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.
ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?
TikTok is probably the next Snapchat or Instagram. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. We'd normally expect to find the under-30 demographic on Instagram or Snapchat.
TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
In early 2019, the app launched a beta version of its ads offering. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.
HOW CAN BRANDS USE TIKTOK?
There are three main ways that brands can market on TikTok:
They can create their own channel and upload relevant videos through their channel
They can work with influencers, to spread content to a broader audience
They can pay to advertise on Tiktok.
No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation. As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers.
SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS?
The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.
For the moment, there is currently only one ad unit: the standard in-feed video ad. Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed.
With these in-feed video ads, there are three action models:
Cost Per View : The cost per view model will require advertisers to pay when users view their ad. It is limited to 6 seconds time frame.
Cost Per Impression (CPM): This model will require advertisers to pay when their ads appear on the Tik-Tok feed.
Cost Per Click : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.
For targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time. This ad appears instantly when a user opens the app, bringing your message front and center. You can then drive users to an internal or external destination.
You can also create custom audiences, such as CRM lists, and you can white list or blacklist the audiences.
WHAT ARE THE OPTIONS WITHIN TIKTOK ADVERTISING?
Currently, TikTok's commercial platform is only available in beta mode for select companies. However, the self-serve ads will be accessible to all shortly. When this happens, companies will have six options to choose from:
Hashtag Challenge
Brand Takeover
In-feed native video
Top View
Branded Lenses / Effect
Custom Influencer
More details:
Enjoy !
