內容簡介
總結文案: ActiveTrail for WooCommerce 可流暢地將您的網店與 ActiveTrail 的行銷自動化平台連接，讓您創建強大的電子郵件行銷活動、追踪客戶行為，並透過精準行銷提升銷售。
問題與答案:
1. 這個外掛如何與 ActiveTrail 的行銷自動化平台連接？
答: 外掛可自動將客戶同步至 ActiveTrail，並將 WooCommerce 訂單狀態映射到 ActiveTrail 事件中。
2. 這個外掛如何處理郵件行銷集成？
答: 透過新增同意勾選框至結帳表單、自訂同意文本，並符合 GDPR 的數據處理方式。
3. 外掛如何追蹤購物車遺棄？
答: 外掛可即時追蹤被遺棄的購物車，並將資料發送至 ActiveTrail 進行恢復活動。
4. 如何管理動態優惠券？
答: 可透過 ActiveTrail API 創建 WooCommerce 優惠券，使用 REST API 端點進行管理，並自動清理過期的優惠券。
5. 如何存取產品供稿？
答: 可透過外掛設定頁面(WooCommerce > Settings > ActiveTrail > Prod)存取您的產品供稿。
外掛標籤
開發者團隊
原文外掛簡介
ActiveTrail for WooCommerce is an integration plugin that enables a simple and efficient connection between a WooCommerce store and the ActiveTrail platform.
The plugin allows synchronizing core store data from WooCommerce to ActiveTrail, including contacts, orders, products, and site activity events.
It supports both historical synchronization of existing data and online (real-time) synchronization of new data.
The connection is established using an API key from the site owner’s ActiveTrail account and is configured through the WordPress admin interface.
No additional development is required.
Key Features
Order and Subscriber Synchronization
Automatic synchronization of orders and subscribers from the website to ActiveTrail
Transfer of customer data, order details, and activity events
Synchronization respects the user’s marketing consent status based on data stored on the site
Marketing Consent Management
Add marketing consent checkboxes to the checkout page
Add marketing consent checkboxes to registration forms
Store and validate consent status using user metadata fields
Historical Synchronization
Historical synchronization of existing contacts
Option to synchronize contacts only or contacts together with orders
Automatic scanning of commonly used metadata fields to verify previously given marketing consent
Cart Abandonment Tracking
Detection and tracking of abandoned carts on the site
Sending abandoned cart data to ActiveTrail
Cart tracking applies to registered users only
Dynamic Product Catalog Generation
Generation of product catalogs in XML format for:
Facebook Catalog
Google Merchant Center
Catalogs are updated automatically in real time when products are added, updated, or deleted
Privacy Policy
ActiveTrail for WooCommerce transfers data via API to the site owner’s ActiveTrail account in order to synchronize information between WooCommerce and ActiveTrail.
The plugin respects the user’s marketing consent status.
The data sent to ActiveTrail may include:
– Information submitted through registration forms
– Information submitted during order checkout
– Shopping cart data in cases of cart abandonment, for registered users only
Third-party Services
This plugin integrates with the ActiveTrail platform.
Service provider: ActiveTrail
Purpose: Synchronization of contacts, orders, cart data, and generation of product catalogs via API
Relevant policies:
– Anti-Spam Policy: https://www.activetrail.com/anti_spam_policy/
– Privacy Policy: https://www.activetrail.com/privacy_policy/
– Data Processing Agreement (DPA): https://www.activetrail.com/dpa/
– Terms and Conditions: https://www.activetrail.com/terms-and-conditions/
– ISO 27001 Certification: https://www.activetrail.com/iso-27001/
