前言介紹
- 這款 WordPress 外掛「TrackSharp: Server-Side GA4 Tracking + Attribution Audit for WooCommerce」是 2025-12-22 上架。
- 目前尚無安裝啟用數，是個很新的外掛。如有要安裝使用，建議多測試確保功能沒問題！
- 上一次更新是 2026-02-06，距離現在已有 19 天。
- 外掛最低要求 WordPress 6.1 以上版本才可以安裝。
- 外掛要求網站主機運作至少需要 PHP 版本 7.4 以上。
- 有 1 人給過評分。
- 還沒有人在論壇上發問，可能目前使用數不多，還沒有什麼大問題。
外掛協作開發者
freemius | kayavanvliet |
外掛標籤
ga4 | google ads | woocommerce | Facebook Pixel | Server Side Tracking |
內容簡介
總結：
大多數 WooCommerce 商店在不知覺的情況下失去轉換數據。瀏覽器追踪可能被阻擋或無法觸發，原因包括廣告攔截、瀏覽器限制(ITP)、快速結帳或用戶關閉分頁太快。在 WooCommerce 中完成的訂單卻無法到達 Google Analytics 4。TrackSharp 添加了一個可靠的、第一方伺服器端追踪層，因此您最重要的「購買」事件仍會在 GA4 中記錄。
#### 問題與答案：
1. 為什麼大多數 WooCommerce 商店會失去轉換數據？
- 瀏覽器追踪可能被阻擋或無法觸發，原因包括廣告攔截、瀏覽器限制(ITP)、快速結帳或用戶關閉分頁太快。
2. TrackSharp 的功能是什麼？
- TrackSharp 在 GA4 中添加了可靠的第一方伺服器端追踪層，確保最重要的「購買」事件仍然記錄在 GA4。
- 不需要複雜的 Google Tag Manager 設置或伺服器容器，簡單安裝、連接和驗證。
3. TrackSharp 提供了什麼免費功能？
- GA4 伺服器端購買追踪、WooCommerce 訂單串接、管理儀表板與事件日誌、設置嚮導、支持 WP Consent API。
4. TrackSharp Pro的選項功能有哪些？
- 常見的Meta或Google Ads 回報率（ROAS），高級廣告平台歸因，提升 GA4 與 Google Ads 的匹配性，首要支持優先。
5. TrackSharp 如何保護使用者隱私？
- 若存在 WP Consent API，僅在配置的同意類別授權時（預設：統計或匿名統計）才向 GA4 發送事件。
- 如果不存在 WP Consent API/CMP，TrackSharp 將使用可配置的後備行為（預設：立即授權）。
6. TrackSharp 存儲了哪些數據？
- 自定義表格：{$wpdb->prefix}ws_events（事件審計記錄）
- 訂單元數據：會話ID、GA客戶ID、同意快照
- Cookie: ws_session_id（第一方會話ID）
這些問題與答案幫助確保了用戶對 TrackSharp 和其功能的全面瞭解。
原文外掛簡介
Improve purchase conversion tracking accuracy for WooCommerce with native server-side tracking.
Browser-based tracking is blocked by modern privacy settings (ITP), ad blockers, and consent choices. This leads to missing purchase conversions in GA4 and incomplete ad reporting.
TrackSharp adds a reliable, first-party server-side tracking layer. It ensures your most important event — Purchase — is recorded in GA4 even when browser tags fail.
No GTM server container. No Google Cloud costs. No complex coding.
“We previously used Google Tag Manager, but browser blocking still caused us to miss up to 40% of our conversions. With TrackSharp, our data is finally 100% accurate without us needing to change a thing.”
Jordi — Online Marketer at Hbeds.nl
What Problem We Solve
Most store owners don’t know how much data they are losing. Setting up server-side tracking usually requires complex Google Tag Manager (GTM) containers, monthly cloud hosting fees (Stape/Google Cloud), and developer time.
TrackSharp removes that complexity and cost.
It runs directly on your WordPress server as a native plugin. You can complete the setup in 5 minutes and immediately start auditing your data loss and fixing GA4 tracking.
Features & Capabilities
1. Instant Attribution Audit (Free)
Unique to TrackSharp: we don’t just track, we diagnose. The dashboard uses your real historical order data to highlight risks:
* Google Ads Blind Spots: See how many orders have Google Click IDs (gclid) that browser tracking might have missed.
* Meta Pixel Health: Monitor if your browser Pixel is firing correctly or being blocked.
2. Reliable GA4 Server-Side Tracking
Sends purchase events via the Measurement Protocol directly from your server. This bypasses ad blockers and iOS restrictions to close the gap between WooCommerce orders and Analytics reports.
3. Native WooCommerce Integration
Unlike generic GTM solutions, TrackSharp is purpose-built for WooCommerce. It listens to internal order hooks to ensure data accuracy.
Supported WooCommerce Events
TrackSharp tracks the complete shopping journey server-side (GA4) to ensure full funnel visibility:
Shopper Activity: view_item (product view), add_to_cart, view_cart
Checkout Flow: begin_checkout, add_payment_info
Conversion: purchase (Order Completed)
Note: Non-purchase events are sent via the first-party collector endpoint included in the free version.
Best Fit For Which Stores?
Stores running Paid Ads: If you spend budget on Google Ads or Meta (Facebook/Instagram) and suspect your ROAS is inaccurate due to tracking loss.
Cost-Conscious Owners: Stores that want reliable Server-Side tracking without paying €20-€100/month for external hosting (like Stape or Google Cloud).
Agencies & Freelancers: Professionals looking for a “set-and-forget” solution for clients that doesn’t require maintaining complex GTM server containers.
Non-Technical Founders: Anyone who wants to fix their data accuracy in 5 minutes without writing code or hiring a developer.
Pro Version: Advanced Attribution
For stores running paid ads on Google or Meta, TrackSharp Pro adds the missing attribution layer:
Google Ads Attribution: Captures attribution parameters server-side so conversions are credited to the right campaign.
Meta Conversions API (CAPI): Full server-side backup for the Facebook Pixel.
Enhanced Conversions: Sends hashed user data (email/phone) to improve match rates on both platforms.
Priority Support: Direct access to the developers via email.
How It Works
Install: Activate the plugin on your WordPress site.
Connect: Use the Setup Wizard to link your GA4 Measurement ID.
Audit: Check the Dashboard to see your “Revenue Audit” and potential data loss.
Relax: TrackSharp now runs in the background, securing your data.
Third Party Services
Google Analytics 4 (Measurement Protocol)
TrackSharp sends server-side events to Google Analytics 4 when configured.
* Service: https://www.google-analytics.com
* Terms: https://policies.google.com/terms
* Privacy Policy: https://policies.google.com/privacy
Meta (Facebook) Conversions API (Pro only)
When using TrackSharp Pro, purchase events can be sent to Meta via the Conversions API.
* Service: https://graph.facebook.com
* Terms: https://www.facebook.com/terms.php
* Privacy Policy: https://www.facebook.com/privacy/policy
Freemius
TrackSharp uses Freemius for optional upgrades, licensing, and updates.
* Service: https://freemius.com
* Terms: https://freemius.com/terms/
* Privacy Policy: https://freemius.com/privacy/
各版本下載點
- 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
- 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「TrackSharp: Server-Side GA4 Tracking + Attribution Audit for WooCommerce」來進行安裝。
（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。
1.2.2 | 1.2.3 | 1.2.4 | 1.2.5 | 1.2.6 | 1.2.8 | 1.2.9 | 1.3.0 | trunk |
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