前言介紹
- 這款 WordPress 外掛「Snapchat Pixel for WooCommerce」是 2020-10-22 上架。
- 目前有 1000 個安裝啟用數。
- 上一次更新是 2021-06-08，距離現在已有 1425 天。超過一年沒更新，安裝要確認版本是否可用。以及後續維護問題！
- 外掛最低要求 WordPress 5.2 以上版本才可以安裝。
- 外掛要求網站主機運作至少需要 PHP 版本 5.6.20 以上。
- 有 5 人給過評分。
- 還沒有人在論壇上發問，可能目前使用數不多，還沒有什麼大問題。
外掛協作開發者
外掛標籤
pixel | snapchat | snap pixel | woo-commerce |
內容簡介
ness.snapchat.com">e-commerce businesses to help you reach untapped audiences and increase your online sales. The Snapchat Pixel for WooCommerce allows you to track conversions, build retargeting audiences, and optimize campaigns towards results that matter most to your business.
With this extension, you can add the Snap Pixel to your site and utilize built-in Snap Pixel events to track when Snapchatters take meaningful actions on your website, such as view products, add items to their carts, and make a purchase. You can also create Custom Pixel Audiences to target high-intent audiences, like Snapchatters who recently visited your product pages.
Furthermore, the Snap Pixel helps you measure the impact of your ad campaigns and view reporting in Snapchat Ads Manager to understand conversions, sales, and revenue attributed to your ads. You can also retarget Snapchatters that have already taken an action on your website and create Lookalike Audiences to reach Snapchatters with similar characteristics to your existing customers.
Snapchat Ads allow you to reach a highly engaged audience that spends an average of over 30 minutes on Snapchat every day, with each Daily Active User opening the app 30 times per day on average. Additionally, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram in the U.S., UK, France, Canada, and Australia. Millennials and Gen Z, who have $1 trillion in direct spending power in the U.S. alone, can also be effectively targeted with Snapchat Ads.
With the Snapchat Pixel for WooCommerce, you can unlock the power of Snapchat's advertising tools for e-commerce businesses and take your online sales to the next level.
原文外掛簡介
Snapchat Pixel for WooCommerce
Unlock Snapchat’s Powerful Tools for E-Commerce Businesses With the Snap Pixel
Get Snapchat Pixel for WooCommerce to track conversions, build retargeting audiences, and optimize campaigns towards results that matter most to your business.
Advertising on Snapchat helps you reach untapped audiences, find new customers, and increase your online sales. With this extension, you can add the Snap Pixel to your site in just a few clicks.
With Snapchat Pixel for WooCommerce, you can:
– Utilize our built-in Snap Pixel events to track when Snapchatters take meaningful actions on your website, such as view products, add items to their carts, and make a purchase.
– Create Custom Pixel Audiences to target high-intent audiences, like Snapchatters who recently visited your product pages.
– Access powerful tools for e-commerce that help you optimize campaigns to drive purchases, such as personalized, automated ad creation with Dynamic Ads.
Here’s how this extension helps you reach high-intent audiences and grow your business.
Measure the Impact of your Ad Campaigns
The Snap Pixel is a piece of JavaScript code that reliably sends key customer events from your store to Snapchat, and measures the impact of your campaigns across devices, so you can see how many Snapchatters take action on your website after seeing your ads. You can measure these goals beyond what happens during a single session, or on a single device.
Once you have the Snap Pixel set up, you can view reporting in Snapchat Ads Manager to understand conversions, sales, and revenue attributed to your ads.
Create Pixel Custom Audiences and Re-Engage Snapchatters
With the Snap Pixel, advertisers are able to reach a global audience and become a part of their everyday conversations through advanced audience targeting capabilities.
Pixel Custom Audiences allow you to reach a group of high-intent individuals who have engaged directly with your brand in the past. You can also retarget Snapchatters that have already taken an action on your website and create Lookalike Audiences to reach Snapchatters with similar characteristics to your existing customers.
Automate Ad Creation with Dynamic Ads
Snapchat makes it simple to create compelling ads that drive online sales. For example, by leveraging catalogs and the Snap Pixel, Dynamic Ads allows you to create an engaging, personalized shopping experience on Snapchat.
Dynamic Ads help you reach potential customers and retarget existing customers, showing Snapchatters personalized ads, built directly from your product catalog. These ads are tailored to Snapchatters based on their engagement with your brand.
Why Snapchat Ads?
People use Snapchat to communicate with friends, build relationships, play and learn. You can inspire action with full-screen, digital ads that boost awareness, drive conversions, and generate real results for your business.
Snapchatters are a unique, valuable audience that can’t be reached anywhere else. With Snapchat Ads, you can:
Reach a highly engaged audience
– On average, 238 million use Snapchat every day¹
– Our community spends an average of over 30 minutes on Snapchat every day²
– Today, each Daily Active User opens Snapchat 30 times per day on average²
Capture spending power of Millennial & Gen Z audiences
– In the U.S., UK, France, Canada, and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram³
– Millennials and Gen Z have $1 trillion in direct spending power⁴
Snapchat offers a variety of tools built for e-commerce businesses, like the Snap Pixel, to help you reach and convert this valuable audience.
Ready to get started? Download Snap Pixel for WooCommerce, install it through your WordPress dashboard, and get connected in just a few steps! If you are new to advertising on Snapchat, be sure to check out a special offer from us by following this link.
– Create your Snap Pixel: First, log into your Ads Manager account, select ‘Snap Pixel’ from the navigation, then select ‘Create my Snap Pixel’. For a step-by-step guide on how to create a Snap Pixel, watch this video.
– Implement the Snap Pixel: After installing the Snap Pixel for WooCommerce extension, navigate to your ‘Integration Settings’, and copy-and-paste your Snap Pixel ID from Ads Manager into your Snap Pixel for WooCommerce extension.
– Validate your Snap Pixel: Use the Snap Pixel Helper to verify and troubleshoot Snap Pixel implementations. For a step-by-step guide on how to validate your Snap Pixel, watch this video.
– Analyze Pixel data: To see your Pixel data in Ads Manager, click on ‘Snap Pixel’ from the navigation. This gives you a view of the aggregate statistics and detailed dashboards from your Pixel Data. For a step-by-step guide on how to analyze your Pixel data, watch this video.
Need help?
– Check out the documentation to learn more about getting set up and using Snapchat for WooCommerce.
– For help with advertising on Snapchat, please visit Snapchat’s Business Help Center.
– For specific questions, please reach out via our Chat support in Ads Manager. Instructions can be found here.
1: Snap Inc. internal data Q2 2019 vs. Q2 2020. See Snap Inc. public filings with the SEC.
2: Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
3: Based on estimated reach data from Snap Ads Manager and Facebook Ads Manager as of April 19, 2020. Snap and Facebook use different definitions and methodologies for estimating advertising reach on their respective platforms. Given the point-in-time data and differing methodologies, this comparison is illustrative and subject to change. Estimated advertising reach, location, and age data are subject to limitations.
See https://businesshelp.snapchat.com/en-US/a/audience-size-tool and https://www.facebook.com/business/help/1665333080167380?id=176276233019487 for more details.
4: Cassandra an Engine Company. Generational Spend Research Q4 ‘19.
各版本下載點
- 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
- 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「Snapchat Pixel for WooCommerce」來進行安裝。
（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。
1.0.0 | 1.0.1 | 1.0.2 | 1.0.3 |
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