前言介紹
- 這款 WordPress 外掛「Linear Checkout for WooCommerce by Cartimize」是 2020-11-29 上架。 目前已經下架不再更新，不建議安裝使用。
- 目前有 300 個安裝啟用數。
- 上一次更新是 2023-04-20，距離現在已有 745 天。超過一年沒更新，安裝要確認版本是否可用。以及後續維護問題！
- 外掛最低要求 WordPress 4.7 以上版本才可以安裝。
- 外掛要求網站主機運作至少需要 PHP 版本 7.0 以上。
- 有 32 人給過評分。
- 論壇上目前有 1 個提問，問題解答率 0%
外掛協作開發者
aghilesh | cartimize | midhubala | rajkuppus | amritanandh |
外掛標籤
checkout | conversion | woocommerce | optimization |
內容簡介
t process can be overwhelming and contribute to cart abandonment. That's why implementing the Best WooCommerce Checkout UX is crucial for online retailers. Research from Baymard Institute, used by leading e-commerce companies like Amazon, Walmart, and Google, provides 134 checkout-specific guidelines to improve the checkout process.
By implementing these guidelines, you can expect to see as much as a 35% increase in conversion rates in under 5 minutes. Live demos of the improved checkout process are available, including for simple and virtual products, as well as a custom-styled checkout.
To simplify the checkout process, unnecessary form fields and selections should be minimized. Optional fields can be hidden behind a link, and the coupon section can be made less prominent but still discoverable for those with a coupon. Logged-in users can save and choose from multiple addresses, reducing the time it takes for them to complete the checkout process. During checkout, distracting links should be removed to keep users focused.
Implementing the Best WooCommerce Checkout UX can lead to faster, smoother checkout experiences, reducing shoppers' cognitive load and potentially increasing conversions. Visit Cartimize.com to learn more.
原文外掛簡介
After you have invested vast resources into building your store and customer acquisition through pay per click campaigns etc., it seems almost unbearable that 69% of users – after having added items to their cart – then choose to abandon their purchase.
Why is it that this many orders are abandoned? And what exactly can online retailers like yourself do to improve this sad state of affairs?
All design and user-experience decisions are based on 134 checkout-specific guidelines distilled from Baymard Institute‘s 54,000+ hours of large scale e-commerce UX research. The very same research used by leading e-commerce companies like Amazon, Nike, Walmart, Target, Google, Macy’s, and Office Depot to name a few.
Implement The Best WooCommerce Checkout UX and gain as much as a 35% increase in conversion rate, in under 5 minutes.
Live Demos –
* Simple product
* Virtual product
* Custom-styled checkout
Check out the Demo Video below –
Discover more at our website
MAKE IT SIMPLE
Faster, friction-less, smoother checkout
Minimizing the default number of displayed form fields and selections are particularly important for the WooCommerce one-step checkout implementation. It’s key to achieve the perceived simplicity that the one-step style can afford.
Hide Optional fields behind a link – The main component in reducing the amount of needless attention drawn to optional fields is collapsing them behind a link. This performs well, as empty form fields in the checkout are generally seen by users as a potential task that has to be completed. Removing the form field from the default checkout flow will greatly reduce the amount of needless attention.
Make the coupon section much less prominent – Showing a coupon code field and apply button directly in the checkout flow is one of the best ways to make sure all users without a coupon notice that they could be getting a better deal on their purchase. A well-performing way of reducing the amount of emphasis on the coupon field, while still keeping it discoverable for users who do have a coupon, is to collapse it behind a link. Although WooCommerce hides the actual coupon field and apply button behind a link, both the design and placement of the link still demand needless attention.
Allow logged-in users to save and choose from multiple addresses – Logged-in users can add multiple shipping and billing addresses during checkout, or pick from their previously saved addresses for both delivery and billing. 80% of people use the same address most of the time. Your customers can choose a default address for shipping and billing, and it will automatically be selected during checkout.
Enclosed Checkout – During the checkout process, the number of elements shown to users should be reduced to a minimum to allow them to focus on completing the checkout process. This, in particular, means removing the main site-wide navigation in the header and the various potentially distracting links in the footer during checkout.
DON’T MAKE ME THINK
Reduce shoppers’ cognitive load
Making users think, evaluate or make up their mind during the checkout causes interruptions. Since these interruptions lapses a user’s ability to progress in their checkout, it’s important to reduce them to any extent possible.
Let users enter their ‘Shipping Address’ first instead of ‘Billing Address’ – A shipping address determines where the product is being delivered – a straightforward terminology which users have no issues understanding. A billing address, on the other hand, can be used for several purposes. Asking users to type their shipping address instead of a billing address performs better.
Use ‘Shipping Address’ as ‘Billing Address’ by default – For most B2C sites, the majority of customers typically order products to their own address. Setting the “Billing Address to equal the Shipping Address”, by default, performs vastly better than either not having the feature or not having it as a default selection.
Explain why you need the users’ phone number – Users continue to be concerned about the security and confidentiality of their personal information on the web. This can range from serious concerns over identity theft to more mundane concerns, such as an aversion to receiving marketing phone calls – making them reluctant to hand out personal information. When it’s truly necessary to require users to supply the information, it should clearly be explained why the data is required. One well-performing pattern is simply using a short inline explanation, in close proximity to the field, such as “Used for payment validation”, “For order questions only”, or whatever the information is actually used for.
Disable Shipping Address for virtual products – If the cart contains only virtual products, the delivery address form will be hidden.
Disable Billing Address – For stores who do not need to get a billing address from their users, it is best to hide the form altogether.
DELIGHT ME!
Delight users with a thoughtful checkout flow
Besides speeding up the completion of the form, a thoughtfully designed checkout flow has the potential to bring delight to users in an otherwise dull typing process.
Live inline error validation of form fields –“Live inline validation” is where the validity of the user’s inputs are checked live as the user progresses through the form, as opposed to checking the inputs in a lump sum when the user submits the form.We time and again observe that there’s a direct correlation between how and when users are presented with form validation errors and the pace and effort with which they are able to resolve those errors.
Positive inline validation –It has been observed to perform well that instead of only telling users what they’ve done wrong, we also tell them when they’ve done something right. During testing, sites that used positive inline validation, by adding a checkmark next to correctly inputted values, added a sense of delight and progression to the whole typing experience.
Sticky Order Summary section – With the multi-step checkout, the forms can extend well beyond the fold of the checkout page. In such cases, the order summary and payment methods section can be made to stick to the top so that it’s always visible to the user.
Advanced PRO features
A Better Thank you page [PRO] –The order confirmation page (thank you page) is the final leg in the checkout process. The first job of the confirmation step is to let all users know that their order has been successfully completed. It’s important that this information is communicated clearly to users to avoid them looking for further tasks that have to be completed before the order is placed. When this isn’t communicated clearly, users would wonder if they needed to do something else to finalize the order.Another key aspect of the confirmation step is to clearly prioritize the information, making the order confirmation information sufficiently prominent. This includes not collapsing all the order information or plastering the page with auxiliary options that are much more dominant than the actual order information.
Google Address Auto-complete [PRO] –Reduce post-order headaches and cut down address form fields by auto-completing your customers’ address entry.
Cart editing in checkout page [PRO] – Keep customers in the checkout page itself by allowing them to edit their cart without having to go back to the cart page.
Delayed account creation [PRO] – While users should always be allowed to complete the checkout process as a guest, having an optional account creation option is often appreciated by users. This begs the question of at which point during the checkout flow is it best to ask for the optional account creation.Based on previous checkout usability tests, it’s clear that delaying the optional account creation option performs the best. In fact, it’s often best delayed until the order is finalized; hence presenting the optional account creation option on the order confirmation page works best. This concept is called ‘Delayed Account Creation’.
Hide or make billing address optional for virtual and downloadable products [PRO] – For stores that do not need to get a billing address from their users, it is best to hide the form altogether.
Remove Cartimize branding [PRO] – Remove the ‘Checkout Powered by Cartimize’ badge and make the checkout your own.
Advanced PRO features – COMING SOON
Our laser-focus is on improving the checkout flow to maximise conversion. We are working on premium features ranging from minor but significant design improvements to major overhaul of systems to make it easier for users.
Cart order bump [PRO] – Increase your average order value by presenting an eye-catching yet non-interruptive upsell offer before your customers checkout. The offer is presented within the order items summary as a small widget where they can accept the offer by simply adding it to the cart.
Cross-device persistent cart [PRO] – Considering how easy it is to complete the mobile checkout process using a desktop computer instead, it is no surprise that a Baymard research study showed that 21% of mobile users consistently use a desktop device to complete their mobile-initiated orders, while 40% do it occasionally. To support this behaviour, cart items are sync’d between the mobile and desktop checkout sessions for logged-in users.
Auto-Detect City and State from ZIP [PRO] – While we can’t avoid requiring some information from users, we should minimize the amount of typing required whenever possible. Both “State” (/region) and “City” inputs present such an opportunity, as both can be auto-detected from a ZIP or Postal code in most countries.
A Better Cart page [PRO] –An effective Cart page should allow users to get an idea of the total order cost before they have to fill out multiple form fields, support that some users will use the cart as a temporary storage tool (for short-listing products) and a comparison tool (especially for spec-driven industries), auto-update quantity changes instantly without needing to click on an ‘Update’ button, allow users to easily re-add removed items and, allow users to ‘Save’ cart items for later.
OTP and link based account creation and login [PRO] –The password reset flow is the weakest link of the checkout process. Any issues with the password reset process technically lock users out of their account, at which point abandonments are very likely.OTP and link-based authentication via SMS and email, which were traditionally used only for 2-factor authentications can be used to completely eliminate the need for a password. Both account creation and logging in can be done through this system.
Login with social profiles [PRO] –Users simply don’t want yet another account, for yet another site, with yet another password. 34% of shoppers abandon their carts when they are required to create an account. One easy way for users to create an account is to allow them to login with their social profiles. No more usernames, emails or passwords to enter and remember.
Display positive user reviews for products in the cart [PRO] –Even after adding a product to the cart and starting the checkout process, users can still be skeptical of their purchase. Reassuring them of their decision nudges them to complete the purchase.One way to do this is to display the product-specific user reviews right in the checkout page itself. When a real customer tells them that the particular product worked well, chances are that they will feel confident to purchase it.
各版本下載點
- 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
- 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「Linear Checkout for WooCommerce by Cartimize」來進行安裝。
（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。
1.0.0 | 1.0.1 | 1.0.2 | 1.0.3 | 1.0.4 | 1.0.5 | 1.0.6 | 1.1.1 | 1.1.2 | 1.1.3 | 1.1.4 | 1.1.5 | 1.1.6 | 1.1.7 | trunk |
延伸相關外掛（你可能也想知道）
Google for WooCommerce 》, Google Listings & Ads可讓您輕鬆地向Google平台上的購物者展示您的產品。無論您是數位廣告的新手還是市場營銷專家，您都可以通過免費和廣告來擴大您的...。
WooCommerce Shipping & Tax 》WooCommerce Shipping & Tax 外掛可讓基本的電子商務功能如運送更加可靠，并減輕了您的網站基礎架構壓力。, 使用 WooCommerce Shipping & Tax 外掛，...。
WooCommerce PayPal Payments 》PayPal 最新、功能最完備的付款處理解決方案。除了接受 PayPal 獨有的付款方式，也可接受信用卡/借記卡和本地付款方式。開啟 PayPal 付款選項或處理完整的付...。
WooCommerce Legacy REST API 》總結：, - 在WooCommerce 9.0版本起，Legacy REST API將不再是WooCommerce的一部分。, - 這款外掛程式在WooCommerce 9.0及以後版本中還原了已移除的Legacy RE...。
WP Crontrol 》WP Crontrol 可以讓您查看和控制 WP-Cron 系統中正在發生的事件。從管理界面，您可以：, , 查看所有的 Cron 事件以及它們的參數、循環間隔時間、回撥函數以及...。
PDF Invoices & Packing Slips for WooCommerce 》這個 WooCommerce 外掛可以自動為您的客戶在訂單確認電子郵件中添加 PDF 發票。包括一個基本模板（額外的模板可從 WP Overnight 購買），以及修改/建立自己的...。
Variation Swatches for WooCommerce 》為 WooCommerce 產品屬性打造美麗的顏色、圖片和按鈕變化的樣式, 如何安裝 WooCommerce 變化樣式外掛程式升級可變產品, , 變化樣式是易於使用的 WooCommerce ...。
WooCommerce Cart Abandonment Recovery 》現在是時候停止購物車放棄行為，並找回您失去的收入了！, 研究顯示，約有60％至80％的使用者前往結帳頁面，但沒有完成購買。即使最佳優化的結帳流程也有20%的...。
Pinterest for WooCommerce 》Pinterest 提供人們下一個偉大的想法。它部分收藏品，部分市場，是數百萬個分享者獲取靈感、新產品和新可能性的一站式購物平台。它就像一個視覺搜尋引擎，引...。
Google Analytics for WooCommerce 》這個外掛提供了 Google Analytics 與 WooCommerce 外掛之間的整合，您可以將推薦連結與購買關聯，並將交易資訊新增到您的 Google Analytics 資料中。它還支援...。
User Switching 》這個外掛可讓您輕鬆在 WordPress 中點擊按鈕即可快速切換使用者帳戶。您會立即登出並切換成所需使用者。這對於測試環境、協助 WooCommerce 網站上的客戶或任...。
WooCommerce Checkout & Funnel Builder by CartFlows 》#1 WooCommerce 結帳 & 漏斗建置外掛 – CartFlows, ★★★★★, 相較於其他所有的 WooCommerce 結帳選項，更多 WooCommerce 商店店主都選擇了 CartFlows。為什麼呢...。
FiboSearch – Ajax Search for WooCommerce 》這是最受歡迎的 WooCommerce 產品搜尋外掛。它為您的用戶提供了一個設計良好的 AJAX 高級搜尋條和即時搜尋建議。, 預設情況下，WooCommerce 提供了一個非常簡...。
YITH WooCommerce Quick View 》有時半途而廢是最好的：如果你正在檢視產品列表，但其圖片仍然太小，需要打開該產品頁面，等待載入，最後才能觀察你感興趣的項目。, 因此，為什麼不使用一種...。
Custom Product Tabs for WooCommerce 》此外掛擴充了 WooCommerce 功能，允許商店擁有者針對產品添加自訂選項卡。這些選項卡顯示在每個產品頁面上，出現在預設的「描述」選項卡右側。, 個別產品選項...。