內容簡介
Google Tag Manager (GTM) 是 Google 免費工具，讓每個人都能使用直覺的網頁 UI 管理並部署分析和行銷標籤，以及其他程式碼片段。欲瞭解更多此工具信息，請前往官方網站。
此外掛會將 GTM 容器代碼片段放置到 WordPress 網站上，以免用戶手動添加。此外掛也支援多個容器！
此外掛會透過將頁面元數據和用戶信息推送到所謂的數據層來補充 GTM 設定。
Google 官方幫助頁面包含更多有關數據層的信息。同時，此外掛還推薦使用建議替代方法添加 Google Optimize 容器。
使用此外掛需要 PHP 7.4。
GTM 容器代碼放置
原始的 GTM 容器代碼分為兩個部分：
第一部分是一個 JavaScript 代碼片段，它被添加到網站每個頁面的 head 部分，這一部分對啟用 GTM 的所有功能至關重要，此外掛可幫助在您的網站上正確放置此部分代碼；
第二部分是一個 iframe 代碼片段，當用戶的 JavaScript 被禁用時，它充當一個失敗安全/回退選項。為了獲得最佳性能，Google 建議將此代碼直接放置在每個頁面的 body 標記後。雖然這不是理想的方式，但是將代碼放置在低於此位置也可以運作。此外掛提供了代碼放置選項用於放置第二部分代碼片段。
如果您的 WordPress 主題與 WordPress 5.2 的添加兼容，則此外掛將此第二代碼放置在正確位置。Genesis 主題、GeneratePress 主題、Elementor、Oxygen Builder 和 Beaver Builder 主題的用戶也將正確地放置此代碼。為了利用它，請使用“ 无代码”放置選项。
所有其他用戶都可以使用自定義 PHP 代碼将此第二代碼放置到您的WordPress主题中，或者選擇所謂的“页脚”選項以在代码的下半部分添加代碼（這不是推薦的方式但是有效）。
基本數據包括：
文章/頁面標題、日期、分類名稱、標籤名稱、作者和文章/頁面ID、文章類型、當前頁面上的文章數量+當前類別/標籤/稅額上的文章數量、與任何文章類型相關聯的自定義術語、登錄狀態、登錄用戶角色、登錄用戶ID（以在 Google Analytics 中跟踪跨設備行為）、登錄用戶電子郵件地址（為遵守 GTM 服務條款，請勿將此傳遞給 Google 標記）、日誌用戶創建日期、站點搜索數據、站點名稱和ID（適用於WordPress多站點實例）、訪客的IP地址（請獲得訪問者的明確同意後再使用其）
瀏覽器/操作系統/設備數據：
（此程序需要使用 WhichBrowser 库提供的数据）瀏覽器數據（名稱、版本、引擎）、操作系統數據（名稱、版本）和設備數據（類型、制造商、型號）。
天气數據（測試版）
傳送有關用戶當前天氣的數據。
外掛標籤
開發者團隊
② 後台搜尋「GTM4WP – A Google Tag Manager (GTM) plugin for WordPress」→ 直接安裝（推薦）
📦 歷史版本下載
原文外掛簡介
Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets
using an intuitive web UI. To learn more about this tool, visit the official website.
This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add it manually.
Multiple containers are also supported!
The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer.
Google’s official help pages includes more details about the data layer.
PHP 7.4 is required to use this plugin.
GTM container code placement
The original GTM container code is divided into two parts:
The first part is a javascript code snippet that is added to the
This part is critical to enable all features of GTM, and this plugin helps to place this part
correctly on your site.
The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled.
Google recommends – for best performance – to place this code snippet directly after the opening tag on each page.
Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet.
If your WordPress theme is compatible with the additions of WordPress 5.2 then this plugin will place this second code to the right place.
Users of the Genisis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have this placed correctly.
To utilize this, set the compatibility mode in plugin options to off.
All other users can place this second code snippet using a custom PHP code (“Manually coded” option) or select the so called “Footer” option to
add the code lower in the code (it is not the recommended way but will work)
Basic data included
post/page titles
post/page dates
post/page category names
post/page tag names
post/page author ID and name
post/page ID
post types
post format
post count on the current page + in the current category/tag/taxonomy
custom terms associated with any post type
logged in status
logged in user role
logged in user ID (to track cross device behaviour in Google Analytics)
logged in user email address (both unhashed and SHA256 hased values to be used with tracking)
logger in user creation date
site search data
site name and id (for WordPress multisite instances)
IP address of the visitor (please use the explicit consent of the visitor to utilize this)
Browser / OS / Device data
browser data (name, version, engine)
OS data (name, version)
device data (type, manufacturer, model)
Data is provided using the WhichBrowser library: http://whichbrowser.net/
Weather data
(beta)
Push data about users’ current weather conditions into the dataLayer. This can be used to generate weather-related
audience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions:
weather category (clouds, rain, snow, etc.)
weather description: more detailed data
temperature in Celsius or Fahrenheit
air pressure
wind speed and degrees
Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may apply:
http://openweathermap.org/price
An (free) API key from OpenWeatherMap is required for this feature to work.
ipstack.com is used to determine the site visitor’s location. A (free) API key from IPStack.com is required for this feature to work:
https://ipstack.com/product
Media player events
(experimental)
Track users’ interaction with any embedded media:
YouTube
Vimeo
Soundcloud
DataLayer events can be chosen to fire upon media player load, media is being played, paused/stopped and optionally when
the user reaches 10, 20, 30, …, 90, 100% of the media duration.
Tracking is supported for embedded media using the built-in oEmbed feature of WordPress as well as most other media plugins
and copy/pasted codes. Players injected into the website after page load are not currently supported.
Scroll tracking
Fire tags based on how the visitor scrolls from the top to the bottom of a page.
An example would be to separate “readers” (who spend a specified amount of time on a page) from “scrollers”
(who only scroll through within seconds). You can use these events to fire Analytics tags and/or remarketing/conversion tags
(for micro conversions).
Scroll tracking is based on the solution originally created by
Nick Mihailovski
Thomas Baekdal
Avinash Kaushik
Joost de Valk
Eivind Savio
Justin Cutroni
Original script:
http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/
Blacklist & Whitelist Tag Manager tags, triggers and variables
To increase website security, you have the option to white- and blacklist tags/triggers/variables.
You can prevent specific tags from firing or the use of certain variable types regardless of your GTM setup.
If the Google account associated with your GTM account is being hacked, an attacker could easily
execute malware on your website without accessing its code on your hosting server. By blacklisting custom HTML tags
and/or custom JavaScript variables you can secure the Tag Manager container.
Integration
Google Tag Manager for WordPress integrates with several popular plugins. More integration to come!
Contact Form 7: fire an event when a Contact Form 7 form was submitted with any result (mail sent, mail failed, spam detected, invalid input)
WooCommerce:
Implementation of GA4 E-commerce
Does not support promotions since WooCommerce does not have such a feature (yet)
Does not support refunds
Compatibility with High Performance Order Storage (HPOS)
AMP: load your AMP container on the AMP version of your pages
Cookiebot: use automatic cookie blocking mode if needed
Google Consent Mode v2: fire the “default” command with specific consent flags to integrat with non-certified Consent Management Platforms (CMPs) and plugins.
Server side containers
If you are using a server side container
you can enter your custom domain name and custom path to load gtm.js from your there.
Exclude specific user roles from being tracked
You can set which user roles needs to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user.
