內容簡介
總結：
OneTag 是一個功能強大的全合一 WordPress 外掛，旨在幫助行銷人員和電子商店輕鬆自動化跨多個平台的轉換追蹤，無需編碼、複雜性或技術依賴。
問題與答案：
1. OneTag 主要設計用途是什麼？
- OneTag 是設計用來協助行銷人員和電子商店輕鬆自動化跨多個平台的轉換追蹤的全合一 WordPress 外掛。
2. OneTag 能夠與哪些廣告平台整合？
- OneTag 能夠與 Facebook、TikTok、Pinterest、LinkedIn、Quora、Snapchat 和 Microsoft Ads 等廣告平台整合。
3. OneTag 的關鍵功能有哪些？
- 轉換 API 的無縫整合、與您喜歡的工具合作、產品餵入生成器、智能事件豐富化、可自訂和針對特定平台等。
4. OneTag 每個月的免費配額為多少？
- OneTag 每個月享有最多 5,000 個免費伺服器端事件，無需訂閱。
外掛標籤
開發者團隊
原文外掛簡介
OneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.
Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.
✅ Key Features:
Seamless Conversion API Integration
Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.
Works with Your Favorite Tools
OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.
Product Feed Generator
Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.
Smart Event Enrichment
OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.
Customizable & Platform-Specific
Choose exactly which events you want to track and where to send them. Flexible and future-proof.
Free Monthly Quota
Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.
📦 Built for E-commerce & Marketers
OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.
Integrations
One Tag detects events from the following plugins:
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)
– Forminator (submit)
– Contact Form 7 (submit)
– Fluent Forms (submit)
– Ninja Forms (submit)
– WPForms (submit)
External services
In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.
The sent data is the viewed product or lead details as well as where it happened (url, referrer, date, etc.) and the user or visitor that triggered it
On server side:
– Service Name: OneTag
– Service Use:
To store pixels information as well as making CAPI requests against the selected channels by the user.
– Sent data:
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status
Full explanation of each field can be found at https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/server-event/
– When:
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…
Terms of service and privacy policy links:
https://www.adsmurai.com/en/legal-notice
https://www.adsmurai.com/en/privacy
On front side:
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time
as it sends it from the backend.
https://www.tiktok.com/legal/page/row/privacy-policy/en
https://www.tiktok.com/legal/page/us/terms-of-service/en
https://www.facebook.com/terms/
https://www.facebook.com/privacy/policy/
https://www.linkedin.com/legal/user-agreement
https://www.linkedin.com/legal/privacy-policy
https://policy.pinterest.com/en/pinterest-content-claiming-portal-terms-of-service
https://policy.pinterest.com/en
https://help.ads.microsoft.com/#apex/bing/ur/00001/0
https://support.google.com/analytics/answer/7318509?hl=en
https://help.quora.com/hc/en-us/sections/360000158766-Privacy
https://www.quora.com/about/tos
https://values.snap.com/privacy/privacy-policy
https://www.snap.com/terms
